In recent years, the digital advertising industry has been undergoing significant transformations. One of the most impactful changes is the impending demise of third-party cookies, which could potentially diminish marketing effectiveness by as much as 30%, according to Accenture's analysis.The use of third-party cookies has long been a cornerstone of targeted advertising, enabling advertisers to track user behavior across websites and deliver personalized ads based on their browsing history. However, growing privacy concerns and increased regulations have led to a shift away from this practice. Major web browsers like Chrome, Safari, and Firefox have announced plans to phase out support…