After formulating a business plan and building a pre-market version of Paperstack inGoogle Data Studio, we applied to join theGoogle for Startups Accelerator: Women Founders program. We wanted to make Paperstack a reality and hoped the accelerator would help us design a commercially viable product and speed time to market. It did.
Participating in the program gave us immediate access to theGoogle Cloud e-commerce team, the incredible technical knowledge of dedicatedGoogle for Startups experts, and Google Cloud credits which we used to affordably trial and deploy Google Cloud solutions. We also connected with mentors, introduced ourselves to Google Cloud customers, and talked to many e-commerce companies that had completed different Google for Startups accelerators.
“First and foremost as a Black woman founder navigating scaling my business with historically limited access to capital, it’s amazing to see another woman changing this narrative. It’s been so great being a part of the Paperstack portfolio. Not just because of the extra capital, but also the hands-on support from Assel and team. They’ve held fireside chats with industry experts for us and Ivan has armed me with my own personal library of supplier and investor contacts. The funding was a great bridge for us to work on increasing brand awareness and cover our overhead including our warehouse rent. We used the funds to improve PR packaging and increased our team of ambassadors from 8 to 40 within one month. Paperstack is truly working to stand out from other providers through the resources they provide, an intuitive dashboard, and feasible fees for small businesses.” — Alicia Scott, Founder & CEO, Range Beauty
In less than three months, we leveraged thesecure-by-design infrastructure of Google Cloud and the expertise of Google Cloud engineers to build the first commercial iteration of Paperstack. Our backend is written in JavaScript, which we seamlessly deploy onApp Engine and take advantage of features such as auto scaling. In addition, we useCloud Functions to create and connect event driven services—and work closely with Google Cloud partnerMongoDB to integrate, optimize, and deploy our databases.
We rely onData Studio to power customizable and personalized dashboards, while innovating quickly and easily onGoogle Workspace. We’re also looking forward to exploring additional Google CloudAI and machine learning products such asVertex AI to further expand the capabilities of our business analytics.
Scaling Paperstack with the Google for Startups Accelerator: Women Founders
Launching, scaling, and commercializing a market-ready platform on a limited budget would not have been possible without the amazing support of the Google for Startups Accelerator: Women Founders. Since completing the program, we’ve received positive feedback from investors, raised several rounds of funding, and participated in additional industry accelerators such asTechstars Equitech Accelerator —a partner of Google for Startups—and theFinTech Sandbox Accelerator.
“I am absolutely in love with Paperstack and what they are building. Since helping me land funding I was struggling to access otherwise, they took a chance on my business The Established which allowed me to finally initiate some projects we had been keeping at bay due to lack of resources. I have since strongly connected with the founders and I love what they are doing to build a community and network in which I can feel seen and supported as an marginalized founder.” — Essence Iman, Founder/CEO, The Established
Although we’ve come a long way, our journey is only beginning. We plan to launch Paperstack in new markets worldwide and empower millions of e-commerce companies to build economically sustainable businesses with the financial resources and tools our company provides. We’re also dedicated to helping women founders in the e-commerce space get equal access to capital by designing our underwriting and funding evaluation process in an inclusive, bias-free way. That means our underwriting technology does not disadvantage people who didn’t go to target school, or those who don’t come from a privileged background. As a result, we’ve noticed that 80% of our customers are women and minority founders - or 16 times more than the industry average!
As we expand the Paperstack team, we’ll continue to work closely with our partners at Google for Startups to connect with the right people, products, and best practices to grow our success.
If you want to learn more about how Google Cloud can help your startup, visit our pagehere to get more information about our program, and sign up for our communications to get a look at our community activities, digital events, special offers, and more.