Thanks to all of you who joined us for our last Hacker News Meetup. Moving forward, time for another Design conversation. It will happen on Thursday, March 28th 2024. We will be talking about UX content design and localization : Theme: Designing for ... more
Thanks to all of you who joined us for our last Wiredcraft Talk. Moving forward, time for another online webinar. It will happen on Thursday, February 29th 2024. This month on the Wiredcraft Talk, we will explore the practical uses, discover how to scale ... more
Straight, to the point and still personal, Suitsupply combines craftsmanship with flair. Founded in 2000, this European men’s fashion brand offers high-end suits with a tailored experience. Headquartered in Amsterdam, it boasts over 150 international ... more
For PRADA’s 110th anniversary, the PRADASPHERE II exhibition in Shanghai celebrates its influential fashion narrative. Wiredcraft has helped the brand create an innovative WeChat mini-program for the event, featuring RSVP options, 3D interactive map, ... more
Thanks to all of you who joined us for our latest UI/UX Meetup. This, we will have a Hacker News Meetup in Shanghai. It will happen on Thursday, January 25th, 2024, at Wirecraft Office in Shanghai. Drinks and snacks are on us! If you’re into startups ... more
Competitive benefits package, work-life balanced environment, women-friendly workplace… what is it like working at Wiredcraft? In such a flexible and diverse environment, how do our teammates get inspired to develop their specialties? Check it out! DevOps ... more
In the post-pandemic era, brands are actively seeking avenues for growth in times of uncertainty. During this year’s major shopping festivals in China, the 618 and Double 11, Nike emerged as the top seller in the sports category on Tmall, showcasing ... more
Thanks to all of you who joined us for our last Hacker News Meetup. Moving forward, time for another Design conversation. It will happen on Thursday, November 30th 2023. We will be talking about Inclisive design vs. diversity : Theme : Designing for ... more
Luxury fashion powerhouse GUCCI relies heavily on Chinese market. According to Barclays, last year China accounted for around 35% of GUCCI’s annual sales. As one of the most beloved high-end brands among Chinese customers, GUCCI has been constantly modernizing ... more
Thanks to all of you who joined us for our last Wiredcraft Talk. Moving forward, time for another online webinar. It will happen on Thursday, October 26th 2023. This month on the Wiredcraft Talk, we will discover the essential questions and strategic ... more
With $5.4b of revenue in 2023, China accounts for 10.5% of Nike’s global revenue. Staying relevant in this market does matter. A lot. To do this, Nike must invest in localization. Since 2018, the Wiredcraft team has been helping Nike create a seamless ... more
Wiredcraft has been Hilton’s leading digital partner for China since 2017. Last year, in response to the increasing demand for seamless online experiences, Hilton entrusted us with their websites in Japan and South Korea. Our team combined cloud architecture, ... more
Thanks to all of you who joined us for our latest UI/UX Meetup. This, we will have a Hacker News Meetup in Shanghai. It will happen on Thursday, September 21th, 2023, at Wirecraft Office in Shanghai. Drinks and snacks are on us! If you’re into startups ... more
Elegant, chic, with a strong brand identity and exceptional customer service, global retailing giant ZARA captivates the hearts of fashion lovers worldwide. The brand sought to reinforce its brand identity, create a seamless O2O experience for Chinese ... more
How can a traditional consumer products company thrive in technology, especially in China’s competitive market? What does it take for brands in China to transform their businesses to be digital-ready? Our Founder Ronan Berder answered the question and ... more
Thanks to all of you who joined us for our last Hacker News Meetup. Moving forward, time for another Design conversation. It will happen on Thursday, August 31st 2023. We will be talking about AI x Design : Theme : AI x design: Embracing collaboration ... more
Thanks to all of you who joined us for our last Wiredcraft Talk. Moving forward, time for another online webinar. It will happen on Thursday, July 27th 2023. This month on the Wiredcraft Talk, we will Dive deep into the world of prompt engineering and ... more
Thanks to all of you who joined us for our latest UI/UX Meetup. This, we will have a Hacker News Meetup in Shanghai. It will happen on Thursday, June 29th, 2023. If you are in the first 10, the first meal (a drink and a burger) is on us! If you’re into ... more
Le Labo makes its debut in Mainland of China with the launch of its WeChat mini-program and the opening of its brick-and-mortar store in Xintiandi, Shanghai. Wabi-sabi, gender-neutral and personalized, the high-end fragrance brand is known for its craftsmanship ... more
Thanks to all of you who joined us for our last Hacker News Meetup. Moving forward, time for another Design conversation. It will happen on Thursday, May 25th 2023. We will be talking about AI-generative design : Theme : AI-Generative Design: A probe ... more
China’s first post-pandemic May Day holidays are around the corner, and Hilton is offering an exciting opportunity for travelers and culture-lovers with its curated Intangible Cultural Heritage (ICH) experiences. Hilton developed 50+ ICH experiences ... more
Thanks to all of you who joined us for our last Wiredcraft Talk. Moving forward, time for another online webinar. It will happen on Thursday, May 11th 2023. Next month on the Wiredcraft Talk, we will discover what ChatGPT can do, learn how companies ... more
Running a DTC business hasn’t been easy in 2022. Not only did COVID continue to make impact, sales channels in general are getting more saturated and expensive. Additionally, we have numerous emerging local competitors that are innately digital adding ... more
Thanks to all of you who joined us for our latest UI/UX Meetup. In March, we have a Hacker News Meetup in Shanghai. It will happen on Thursday, March 16th, 2023. If you are in the first 10, the first drink is on us! If you’re into startups or anything ... more
We’re working with clients across a lot of markets and industries: hospitality, retail, auto, and pharma brands (among others) in China, Japan, Australia, Singapore and the US. We attribute a good deal of our success to “The Wiredcraft Way”, a 6-step ... more
Thanks to all of you who joined us for our last Hacker News Meetup. Moving forward, time for another Design conversation. It will happen on Thursday, February 9th 2023. We will be talking about Design Tokens and the Super App : Theme : Zooming In and ... more
Most large established organizations have been through some kind of transformation effort in the past decade, be it “Digital Transformation” or something else. This only accelerated through Covid. And yet, most of them fail. Close to three quarters actually. ... more
Nike has just done it. Ranking as the top apparel-industry seller for the 2022 Double 11, the sportswear giant continues to be a leading player in China. Nike’s strong sales growth was largely thanks to its localized and innovative digital strategy. ... more
Hilton was one of the first international hotel groups to enter China and plans to have 1,000 hotels there by 2025. As its leading digital partner in China, Wiredcraft has been creating all of Hilton’s digital products, including its mobile apps. We ... more
If you’re an established Western brand, chances are that you’ll need to launch in China. This usually means creating localized digital experiences. And more often than not, the first attempt falls short of expectations. Why is that? Most companies enter ... more