There are five different campaign tags but our focus will be on medium and source which allows us to specify that our traffic is coming from an SMS versus standard web traffic.
A campaign tag can be manually added to a link or created using a URL builder.
How to use Google Campaign URL Builder
To use Google Campaign URL Builder, go to this link and select “Campaign URL Builder” Fill in the various text boxes for each campaign tag you wish to track like shown in the image below.
Note: The tags should be very descriptive, look at the table under the form on the same page for more information.
Filling the form automatically creates the link below like shown below, then you can just copy the link and paste it in the body of your SMS to be sent. I’d recommend that you convert the URL to a Short Link to make the link more legible.
Testing
To test, open an incognito window in your browser and enter the URL created with the campaign tags. Open the URL multiple times and in multiple browser tabs to obtain enough data to work with.
Obtain tracking Data
It takes 24-48 hrs for your campaign data to be available, but you can use the real-time analytics to track how many users are currently engaged with your campaign by navigating to the real-time reports, then click “Traffic Sources”. If your campaign medium and source is specified correctly you should see the data like the image below.
To get tracking data for your campaigns, go to “Acquisition” on the left nav bar, select “All Campaigns” under “Campaigns”. To verify that the campaign was set up correctly, type the name of the campaign into the filter. Then you’ll be able to see an overview of the campaign you tested as shown below:
.
Conclusion and Next Steps
Now that you have completed this tutorial you should be able to set up campaigns for other medium you wish to track your customer’s interaction with. You can set up a campaign for email marketing or even track the users that visited your about page.
You can reach me, Godwin Agedah on the following channels:
Email:[email protected]
Twitter:@GodwinAgedah
Github:Godwin9911