Email marketing still plays a huge part in getting the word out to potential and existing customers, but according to a study carried out by Return Path in 2015, only 79% of marketing emails will actually land in the recipient’s inbox. As a result, one in every five emails will be sent to the spam folder, or worse, filtered out completely. Since then, the successful delivery of marketing emails has declined even more and, in the UK, it’s now against the law for companies to send marketing emails without first giving the recipient a chance to object.The truth is, one…