In order for a business in any industry to succeed, it is essential that they have a good reputation. Your target customer needs to see your brand as an authoritative source in the industry and a company that they can trust. This will help you to stand out from the competition and both attract and retain customers, but it is also a huge challenge. Brand reputation is something that is developed over time but there are a few steps that you can take which can speed the process along. This could have a big impact on your success as a…